LEARN SEO ON LOCKDOWN
TO PAY THE BILLS
Are you locked down with less time to socialise and more time to reflect on your professional situation?
A career in SEO will allow you to work remotely, so put the time in now to set yourself up – work hard and travel hard!
I’ve been working remotely for the past few years and I can honestly say it’s the best career move I ever made.
I spent time living in Brussels, moving around Europe and spent time in Japan, Myanmar, Vietnam, Hong Kong, India… and now I’ve settled in Lisbon, Portugal, which by the way has an awesome digital nomad community with lots of meetups and plenty of co-working spaces to cater for them all!
Imagine being able to work from anywhere with a stable internet connection, having the flexibility to work while you travel.
Imagine being able to spend more time with the ones you love, saving hours of pointless commuting
LEARNING THE BASICS
SEO is a pretty vast subject. Website owners and businesses have been working to improve their online visibility since the birth of the internet, but SEO really took off in the last 15 years or so.
While there’s a lot to learn, the good news is that you can already start learning from the experience of other SEO veterans. SEO has evolved a great deal in recent years, which is mainly due to search engines improving their ranking algorithms.
In the early days of SEO, the role of an “SEO” was to basically find ways to cheat your way to the top of the search results. Most SEOs were doing this, even big brands, so it’s no surprise Google stepped in to put a stop to this, by releasing new algorithm updates that would clear out the spam and change SEO forever.
Nowadays, (most) SEOs are actually doing real marketing, and since most websites that get a decent amount of traffic rely on Google to send them visitors, SEOs can really make a difference when it comes to a business’s bottom line.
Check out the following video from Moz. Here you can get a one-hour crash course in SEO to help you learn the SEO skills to pay the bills!
There’s a huge amount of information online, but because Google doesn’t give everything away, it can be hard to know if the advice you’re reading is correct.
Google has been a lot more helpful in recent years, first through videos from Google’s web spam team, aka Matt Cutts, and more recently through lots of support documentation, help videos and useful tools.
This means you can usually find the answer to any technical questions you have. But there are also plenty of trusted sources out there who have been living and breathing SEO more many years.
Here are some of the top resources to get you started.
Top Resources to Learn SEO
- WordPress SEO from Kinsta – this is great if you’re using WordPress, but all of the tips will still be relevant regardless of the CMS you’re using. This is a pretty epic guide, but I recently helped update it, so it’s all still relevant.
- Backlinkco – Brian Dean has been around for as long as I can remember, so he really knows his stuff. Check out his blog for some very detailed guides, covering just about everything you need to know about SEO. He also has a YouTube channel packed full of actionable tips that you should definitely check out!
- Moz has also been around for a long time and has long been a trusted source of SEO content. You can learn a lot from their WhiteBoard Friday videos and check out their section dedicated to learning SEO.
- Finally, check out the Ahrefs blog – these guys built an excellent SEO tool and they really know their stuff, so you can dig around and learn a lot from their posts.